DIGITAL MARKETING
Digital Marketing is the use of the internet and electronic devices to promote products, services or bands to potential customers. It includes all online marketing effort that use channels such as:
Main Type of DIGITAL MARKETING
- Search engine optimization (SEO)
- Improving your website visibility on search engines like GOOGLE.
- GOAL: Appears at the top when users search for relevant words.
Social Media Marketing (SMM)
- Promoting content on platform like Facebook, Instagram, TikTok, X (Twitter)
- Include organic posts and paid ads.
- Build brand awareness engagement and leads
Content Marketing
- Creating and sharing valuable content like blog, videos and infographics.
- Attract inform and retain customers.
E-COMMERCE
E-commerce the name of buying and selling goods and services through the internet. It involves online transactions digital payment and the electronic transfer of data to complete a sale.
Main Type Of E-Commerce
- Business sell directly to consumer.
- Example Amazon, Daraz, Shopify stores.
B2B (Business to Business)
- One business sells to another.
- Example Alibaba wholesale suppliers.
C2B ( Consumer to Business)
- Consumer sell to other consumers.
- Example OLX, Facebook Marketplace etc.
Freelancing Services
Offers yours works on platforms like
- Fiver, Upwork, People per hour
EXAMPLE
- Graphic Design
- Web development
- SEO/ digital marketing
- Video editing
- Writing or translation
YOUTUBE channel/ vlogging
Create content on topics like:
- Tech review
- Travel
- Gaming
- Education (e.g Math, English, Urdu)
- YouTube ads
- Sponsorships
- Affiliate marketing
Blogging/ Niche Website
Start blog and earn from
- Google Adsense
- Affiliate links
- Sponsored posts
Great Niches:
- Health and Fitness
- Education
- Fashion & Beauty
- Personal finance